Communication strategists have established that sending out a newsletter on a Tuesday or a Wednesday are the most inefficient days to distribute information. More views/hits of materials happen at the end of the week, including the weekend. Weekly newsletters are also seen to be inefficient. In view of this, from the middle of the year, our newsletter will start to go home on a Thursday and will start to come out fortnightly. It may take a bit of getting used to, but we will also reduce the use of paper for the hard copies.

 

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